product bundle examples

With product bundles, individual items are purchased together to create a combo or package of products, sold at a discounted price. Pair Products Smartly. But guess what? Naturebox is an innovative company that sells healthy snacks online. It's as easy as entering your information. Another effective way to bundle products is using collections. Despite the fact that the items are sold for discounted prices, it can increase profits because it promotes the purchase of more than one item. When selling on your website, try creating a separate page for your value packages. Tiege Hanley skincare is a good example of product bundling and subscription. Let us explore why this strategy works for your bottom line, and how to incorporate it with your existing marketing strategies. … Bundles like this also make for excellent holiday gifts or birthday presents. Have you ever been offered a bundle by a cashier at a store? Another tip would be to find out what the customers want from customers themselves. When done right, your customers will be happy because they're getting a deal, and your business will see: It can sometimes be tricky to know how to bundle your products together though. The next thing to think of would be the type of products to put. The more you promote your bundles, the more your potential customers will be exposed to it. Additional items can be included at a discount or even for free. What are the most popular product bundles you've ever offered on your store? With the number of competitors increased in the playing field, entrepreneurs have to think of ways on how to further innovate their products to make it more attractive to their potential clients. hbspt.cta._relativeUrls=true;hbspt.cta.load(2349803, '0d672c02-6ba4-4573-b941-40634b156a4d', {}); Product bundling is the perfect solution for ecommerce stores looking to unlock their full earning potential. An example of a product bundle would be a beach kit that includes sunscreen, sand toys, flip flops and towels as one  item. When you are doing e-commerce selling, this also works wonders. This way, buyers can choose to purchase one or two items, or multiple together in a "bundle." When done properly, having a product bundle is an efficient and effective way to boost sales. HelloFresh is a company that sells healthy ingredients that go into a meal you cook at home. Choose the tires, frame, handlebars and more, all for a bundled price. In fact, research, I know what you're thinking, "who buys donuts online?" It might seem unusual to order a bike online, but these build-it-yourself kits are reinventing the wheel for bike enthusiasts, especially those who like to put things together with their hands. Here are some things to know about bundles: You can mark certain products in a bundle as optional and sell them individually. The best part about mix-and-match bundling is customers feel like they're in control of the transaction. The feature allows you to bring awareness to products that might be overlooked, offer customization purposes, and can also help up-sell products to customers. Plug the latest version of the. Product or service Bundling is defined as combining two or more products/services with a reward benefit for the customer that takes up the combined product/service set. Product bundling is a popular way for e-commerce sellers to sell more of their products, and in turn, increase their profits. When we think of product bundling, we usually think about direct-to-consumer sales from a single label or brand. That product could be a stand-alone item (buy this necklace and get a free pair of earrings) or an item from a specific collection (buy any set of bedsheets and get any pillowcase for half price). Companies may choose to bundle goods for several reasons, including cost efficiency, market opportunities to enhance profits, and competitive strategy. Main benefits: Offer bundles to your customers; Increase average order value; Boost sales with bundle discounts; Sell popular products together with less popular products; Bundle discounts are applied at checkout; Bundle … As previously noted, good bundles can include top-sellers with slow movers. Amazon is a website that has perfected the product mix formula and is an example of an online marketplace that does this well. Let your customers pick any 6 donuts they want to try to make their own variety pack. The definition of “product bundling” varies. Any shoppers hunting for deals or who want to save some money will flock to this section to check out your product bundles. First, you choose a few specific products that you want customers to purchase together. We won't go too deep into linked bundles because it has such a niche use, but it's still worth mentioning since it does have its use in the world of eCommerce. We’ll show you how our platform works so you can see for yourself what Skubana can do. Plug the latest version of the Bold Bundles app. You also see that buyer A also bought a canister of hair spa treatment that you’re also selling. Up until the digital age, product bundling has become much more relevant than ever because of the many competitors that can be found on the internet. This is a successful example of a pure bundle method that doesn’t seem like it’s a pure bundle. Even electronics retailers may offer attractive product bundles to attract consumers. Example: Create a bundle with two products and offer a 15% discount on both if purchased together. 1. A lot of bundle types overlap while still having significantly different uses. There are tons of ways you can bundle your products, depending on what you want to achieve. As you can see, the more you buy, you get seemingly better discounts. However, product bundling comes into play in e-commerce when resellers are shopping for goods to sell on online marketplaces such as Amazon or eBay. If you’re looking to offer BOGO deals, or giving a … This type of bundle is less common, but great for eCommerce stores offering services with fees associated with them. Imagine that you love cars and really only want one specific channel - Discovery Velocity. As someone who loves Lifesaver Gummies, I would buy this bundle pack in a heartbeat! The Psychology of Bundling The Value of Product Bundling . Generally speaking, most customers will be more inclined to purchase something if they see value in it. Been offered a bundle by a cashier at a store selling video games and consoles bundled price included a! Specific products that they value make sure that you want customers to purchase together in control of most! 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