In short, these content shows become predictable, steady initiatives that our audiences can rely on and recognize. The most important calendar to be filled is the blog calendar tab first, the second is the overall editorial calendar and SM. 3. You can find Date Picker on the Developer tab, which is hidden by default. Step 1 Create a new Excel workbook, click the "File" menu and choose "Options." One-time show example: Who doesn’t love CMI’s annual Benchmarks, Budgets and Trends report?! 3. There are 8 steps to creating an effective social media calendar: 1. These are often podcasts, video series, webinar series, white papers, reports, etc. Content marketers need to start to think like television networks and create content shows. Step 1: Start with Existing Content Assets. Step 3: Plan, Schedule, Publish, Promote, Track and Tweak Your Content. If you’re not familiar with Jay Baer’s concept of creating content shows, you can read his in-depth post about content shows. See screenshot: 2. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. One of the popular uses of Excel is to maintain a list of events, appointments or other calendar related stuff. These also get plugged into your calendar first. 2. Plan, create and publish great content more consistently with this free content calendar template (available in Excel and Google Sheets). The further ahead you plan, the better positioned you will be to produce a consistent flow of content. We prefer a calendar-based format, as opposed to just creating a long list of content to be published, because it comes with several benefits: Consistency is insanely critical to content success. We know ads can be annoying, but they’re what allow us to make all of wikiHow available for free. Like in the case of blog posts, they may have a different author, topic or format, depending on the content, but they always connect back to the content strategy and have at least one clear audience in mind. The actual calendaring part is pretty quick, once you get your shows established. Create your editorial calendar by answering 4 basic questions: What does an editorial calendar look like? Click the Sheet1 tab. Usually you can select the displayed year or month and then click the ▼ button that appears next to it. A single content asset can also often give rise to several pieces of content, which we refer to as content atomization. Similar to a content calendar, an editorial calendar looks like an actual calendar. If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. titles, introductions, outbound links, etc.) Even just opening a blank Excel spreadsheet can feel overwhelming. One could not ask for more because you got it all covered. You could also include a video which explains the wider ramifications of its findings – so on and so forth. If you don’t have any shows in your existing content assets, or you need more shows to round out your calendar, then you’ll want to focus on creating new content shows. It’s the process of taking one big piece of content and spinning it out into eight smaller pieces of content. Make sure to enter the date into the standard MM/DD/YY or DD/MM/YY format so that it can be read properly by Outlook. There are 3 types of shows you need to identify within your content: Binge-worthy shows: These shows are big, steady ongoing content initiatives that have the same theme and format. Social Media Marketing, Social Media Research. Enter your events. Instead, everyone needs to be on the same page with what content is being created, plus where and when it’s being published. That is precisely where content calendars come into play. Email Calendar Template to plan and organize every send. Skills: Content Writing, Data Entry, Excel, Copywriting, Content Strategy Note: By default, a template file download goes into the Downloads folder on your computer. ; To change the background color of the weekday header or of an event entry, highlight the cell, click the paint bucket icon, and select the fill color. So, go ahead and insert Sunday, for example, into the B3 cell. Set the correct dates. Microsoft Excel 2007 or later. Google Docs: A spreadsheet in Google Docs/Sheets like this marketing calendar template from Crackerjack Marketing will help you solve the locking problem you’d experience with Excel. A must-read! For example, an infographic can support a blog post that analyzes the integrity of the data on which it was based. Regularly scheduled program example: Convince & Convert’s own blog is our version of regularly scheduled programming. Excel Calendar Template. One-time shows: These shows are special quarterly or yearly shows that attack a major customer pain point or topic. We have our weekly ON newsletter (binge-worthy show) and our big masterclass courses (one-time shows), and then we have our blog to help round out the calendar and provide ongoing information (regularly scheduled programming). Choose your social channels 3. Now you can edit and update it, as needed. It may just be a matter of spinning assets a bit differently, giving them an official show title or connecting them in more consistent ways. You can do this with Excel or Google Sheets. 2. They’re too inconsistent and unreliable. You can create a social media calendar in an Excel spreadsheet. If you’re already familiar or just want the highlights, content marketers need to start to think like television networks and create content shows. Address to get you started on a regular, ongoing basis and export feature organizations from higher education Marketing. 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